# Dan Heselton

> Web design and development for owners who want a site that works as hard as they do.

Dan Heselton is a web designer and front-end developer — one accountable partner from first sketch through launch. Custom websites, Webflow, React/Next.js, Shopify, applications, and API integrations.

**Contact:** dan@danheselton.com  
**Project inquiry:** https://danheselton.com/start  
**Location:** Massachusetts, New Hampshire, and remote (United States)

## Primary pages

- [Home](https://danheselton.com/)
- [Services](https://danheselton.com/services)
- [Work & case studies](https://danheselton.com/work)
- [About](https://danheselton.com/about)
- [Process](https://danheselton.com/process)
- [Journal](https://danheselton.com/journal)
- [Start a project](https://danheselton.com/start)

## Services

- [Custom website design](https://danheselton.com/services/custom-website-design): Designed around your goals and your users, not a theme someone else built.
- [Web development](https://danheselton.com/services/web-development): Fast, maintainable builds with modern front-end tooling—React, Astro, Next.js, TypeScript, and more—chosen per brief. Structured for SEO, access, and future changes.
- [Webflow development](https://danheselton.com/services/webflow-development): Responsive Webflow sites that stay easy for your team to manage and update. Design intent intact, CMS structure included.
- [Custom application development](https://danheselton.com/services/custom-application-development): SaaS-style products, internal tools, and interfaces that make daily work easier for the people using them.
- [Backend integrations & APIs](https://danheselton.com/services/backend-apis): Connect your site or app to what powers it. Supabase, AWS, payments, CRMs, and other APIs where the project needs them.
- [Light brand expansion](https://danheselton.com/services/light-brand-expansion): If the brand is not fully there yet, I can shape the visual direction. Type, color, and layout rules for the site, not a forced rebrand.

## Selected work

- [Colonial Trolley Co.](https://danheselton.com/work/colonial-trolley-co): Transportation
- [Rockport Farmers Market](https://danheselton.com/work/rockport-exchange): Non-profit
- [Guns Up!](https://danheselton.com/work/guns-up): Music/Entertainment
- [Rockport Landscape](https://danheselton.com/work/rockport-landscape): Local Service
- [Ridereserve.io](https://danheselton.com/work/ridereserve-io): SaaS / Booking App

## Journal

- [Building Ridereserve fromone real booking problem.](https://danheselton.com/journal/building-ridereserve-from-a-real-booking-problem): How Colonial Trolley turned a clearer website and booking workflow into the starting point for a focused transportation SaaS product.
- [When Webflow is theright constraint.](https://danheselton.com/journal/when-webflow-is-the-right-constraint): Choosing editor-friendly systems without painting yourself into a corner. What Webflow is good at, when to move to code, and how to keep scope honest.
- [Nonprofit sites:events, donations, and clarity.](https://danheselton.com/journal/nonprofit-sites-events-and-donations): Public programs have overlapping audiences: visitors, vendors, donors, and institutions. The site has to make useful answers easy to find.
- [How I run clientprojects without the agency theater.](https://danheselton.com/journal/how-i-run-client-projects): Good projects feel like a working session, not a performance. I keep communication direct, decisions documented, and scope honest.
- [What localSEO really changes.](https://danheselton.com/journal/what-local-seo-really-changes): Search work is not a trick. It is making the site answer real questions in language real people use.
- [Finding clarity in thevoid.](https://danheselton.com/journal/finding-clarity-in-the-void): How fewer choices, clearer spacing, and honest hierarchy make websites easier to use.
- [Why structure beatsdecoration on small business sites.](https://danheselton.com/journal/why-structure-beats-decoration): Most local sites fail before the design even matters. They hide the offer, bury proof, and make the next step feel like homework.
- [The rhythm of aquiet morning.](https://danheselton.com/journal/the-rhythm-of-a-quiet-morning): How I protect the quiet blocks that make design and front-end work better.

## Frequently asked questions

### Who is Dan Heselton?
Dan Heselton is a web designer and front-end developer who works as a single accountable partner from first sketch through launch for owners, founders, and small teams.

### What does Dan Heselton do?
He designs and builds custom websites, Webflow sites, React and Next.js front-ends, Shopify stores, product interfaces, Supabase-backed integrations, and light brand support tied to web projects.

### Where does Dan Heselton work?
He serves clients in Massachusetts, New Hampshire, and remote across the United States.

### How do you hire Dan Heselton?
Submit a project inquiry at danheselton.com/start or email dan@danheselton.com with your goals, timeline, and relevant links. Typical reply time is 24 to 48 hours on business days.

### What web design services does Dan Heselton offer?
Custom website design, web development (React, Astro, Next.js), Webflow development, custom applications, backend integrations and APIs (Supabase, Shopify, and others), and light brand expansion.

### Who is a good fit for Dan Heselton’s services?
Founders, owners, and small teams in Massachusetts, New Hampshire, and remote who want one accountable partner instead of agency layers.

### How do I start a project with Dan Heselton?
Complete the project inquiry at danheselton.com/start with your project type, budget range, timeline, and goals. Dan replies within 48 hours on business days.

### What should I include in a project inquiry?
Share your goals, target audience, relevant links, budget range, and timeline. Existing brand assets or content help, but are not required to start the conversation.

## About & process

### What is Dan Heselton’s design approach?
Structure first: layout answers who the site is for, what they need first, and what happens next. Maintainability follows. Webflow, React, Shopify, Supabase, or plain HTML—whatever is the honest answer for the project.

### Who does Dan Heselton typically work with?
Owners, founders, and small teams in Massachusetts, New Hampshire, and remote who need one person to think with them from the first call through launch, not an agency committee.

### How does Dan Heselton run client projects?
Projects move through structured phases: discovery and scope, design and structure, build and integration, then launch and handoff—with one person accountable at each step.

### What happens in the first week of a project?
The first week focuses on goals, audience, sitemap, and technical constraints so design and build decisions stay tied to measurable outcomes.

## Work & journal

### What kind of work does Dan Heselton showcase?
Selected custom websites, Webflow builds, React and Next.js front-ends, Shopify stores, and application interfaces for owners, nonprofits, and product teams in Massachusetts, New Hampshire, and remote.

### Can I see examples before hiring?
Yes. Browse case studies at danheselton.com/work for project context, deliverables, and outcomes, then start an inquiry at danheselton.com/start.

### What does Dan Heselton write about in the Journal?
Design process, structure over decoration, Webflow constraints, local SEO, nonprofit sites, and how client projects are run without agency theater.

### How do I start a project after reading the Journal?
Submit a project inquiry at danheselton.com/start with your goals, budget range, and timeline. Dan replies within 24 to 48 business hours.


## Optional

- Full HTML pages include structured data (JSON-LD): Person, ProfessionalService, FAQPage, Service, Article, BreadcrumbList
- Per-page Q&A blocks: `#llm-context` on key routes
- Sitemap: https://danheselton.com/sitemap.xml
- Robots: https://danheselton.com/robots.txt