What web design services does Dan Heselton offer?

Custom website design, web development (React, Astro, Next.js), Webflow development, custom applications, backend integrations and APIs (Supabase, Shopify, and others), and light brand expansion.

Who is a good fit for Dan Heselton’s services?

Founders, owners, and small teams in Massachusetts, New Hampshire, and remote who want one accountable partner instead of agency layers.

How are projects typically structured?

Projects are scoped in tiers from focused launches to full custom builds, with discovery, design, build, and handoff documented to your brief and timeline.

When is the next availability for new projects?

Reach out via the project inquiry form at danheselton.com/start or email with your goals, timeline, and links for a reply within 24 to 48 business hours.

What I do

Design and code that gets out of the way and works.

I design and build the work myself. That keeps strategy, design, and front-end decisions in one place, so nothing gets lost between handoffs. I am a certified Webflow ACE partner, and I pick the stack per project—Webflow, React, Supabase, Shopify, or custom code—plus light brand direction when the site needs it.

20+

Years in design

12

Projects per year

1

Partner from first call to launch

01

Custom website design

Designed around your goals and your users, not a theme someone else built.

Core work
  • Brand-aligned layouts & typography
  • Mobile-first responsive design
  • Conversion-focused key pages
  • Collaboration in Figma (or your stack)
02

Web development

Fast, maintainable builds with modern front-end tooling—React, Astro, Next.js, TypeScript, and more—chosen per brief. Structured for SEO, access, and future changes.

Core work
  • Component-based UI implementation
  • Performance and accessibility as defaults
  • Clean handoff and documented patterns
  • Integration with your hosting and analytics
03

Webflow development

Responsive Webflow sites that stay easy for your team to manage and update. Design intent intact, CMS structure included.

Core work
  • Designer-friendly CMS structures
  • Interactions and responsive behaviour
  • Publishing workflow and training
  • Migrations from legacy or static sites
04

Custom application development

SaaS-style products, internal tools, and interfaces that make daily work easier for the people using them.

Core work
  • Product UI and core user flows
  • Auth, roles, and data-heavy views where needed
  • API consumption and client-side state
  • Roadmap-friendly phased build
05

Backend integrations & APIs

Connect your site or app to what powers it. Supabase, AWS, payments, CRMs, and other APIs where the project needs them.

Core work
  • Supabase, serverless, or partner APIs
  • Forms, bookings, and lead routing
  • Error handling and observability basics
  • Documentation for your team
06

Light brand expansion

If the brand is not fully there yet, I can shape the visual direction. Type, color, and layout rules for the site, not a forced rebrand.

Core work
  • Type, colour, and layout direction
  • Practical rules you can reuse
  • Alignment with existing logo or references
  • Room to grow into a deeper brand later

How a project actually runs.

Same process, every time. Tuned to your project.

Step 01

Listen & align

I get clear on your goals, audience, and constraints. What success means before pixels or components.

Step 02

Structure & design

Information architecture, UI design, and responsive layouts. The experience should feel obvious before I build.

Step 03

Build & integrate

Front-end implementation—Webflow, custom code, or a hybrid—plus CMS and API or backend hooks where the product needs them.

Step 04

Launch & refine

Performance checks, handoff, training if you need it, and iteration from real use. Not guesswork.

Engagement

How projects are typically structured

01 / Focused

Site refresh or launch

Best when you need a credible, fast site. Marketing pages, small business, or a focused campaign destination.

From discussion · scoped to brief
  • Discovery and sitemap
  • Design + build in Webflow or custom code
  • Core SEO and performance pass
  • Typical timeline: 4–8 weeks
Get in touch
03 / Product

Apps & ongoing work

SaaS UIs, internal tools, or phased work after launch. Clear scope, clear outcomes, no agency layers.

Custom · phased SOW
  • Product UI and feature slices
  • Backend integration where required
  • Launch support and iteration cadence
  • Timeline agreed per phase
Start a conversation

Let’s build something together

Have a project in mind? Tell me what you're trying to fix. No pitch decks, no filler. Just an honest look at whether it's a good fit.

Start a project

Ready when
you are.

Book a Consultation

Typical reply time: 24–48 hours on business days. Taking on new projects for Q3 2026.