Who is Dan Heselton?
Dan Heselton is a web designer and front-end developer who works as a single accountable partner from first sketch through launch for owners, founders, and small teams.
What does Dan Heselton do?
He designs and builds custom websites, Webflow sites, React and Next.js front-ends, Shopify stores, product interfaces, Supabase-backed integrations, and light brand support tied to web projects.
Where does Dan Heselton work?
He serves clients in Massachusetts, New Hampshire, and remote across the United States.
How do you hire Dan Heselton?
Submit a project inquiry at danheselton.com/start or email dan@danheselton.com with your goals, timeline, and relevant links. Typical reply time is 24 to 48 hours on business days.
Taking on new projects for Q3 2026.
Websites built to earn trust
Clear design and clean code for small businesses, nonprofits, unions, and other local organizations who want to take control of their online presence and grow.
Every project starts with
structure.
01 Structure First
Start by getting clear on what the site actually needs to do. Who it's for, what action it should drive, and what's getting in the way right now. Design decisions follow from that, not the other way around.
02 Remove the noise
Removing something is a decision. Type, spacing, motion, and copy all need a reason to be there. If a section does not help someone understand the offer or take the next step, I cut it.
03 Build to maintain
Editors outlive launches. I build around patterns your team can actually use: clear components, sane CMS fields, and a stack that will not punish every future update.
04 Ship with intention
Every page has one job. When the goal is clear, the work gets easier to judge. The site launches with the right pieces in place, not a pile of extras nobody asked for.
Selected Work
View all projects
What I offer
No agency markup, no account managers, no handoff maze.
Logo, type, and color to support a web project. Not a full brand strategy. Light branding that gives your site a consistent look without overpromising what I do.
Logo & mark design
Typography selection
Color palette
Logo, type, and color to support a web project. Not a full brand strategy. Light branding that gives your site a consistent look without overpromising what I do.
Basic brand guidelines
Visual consistency
Complements web work
The main event. I design and build marketing sites, product interfaces, and front ends in Webflow, React, or custom code with CMS setup, performance work, and a clean handoff.
UI & UX design
Webflow & custom development
React front-ends
The main event. I design and build marketing sites, product interfaces, and front ends in Webflow, React, or custom code with CMS setup, performance work, and a clean handoff.
CMS integration
Performance optimization
Product interfaces
Webflow sites built for editors, not just launch day. CMS structure, responsive layouts, and custom code where the platform needs it. Your team can update content without calling me every time.
Webflow build & CMS setup
Responsive layouts
Custom embeds & code
Webflow sites built for editors, not just launch day. CMS structure, responsive layouts, and custom code where the platform needs it. Your team can update content without calling me every time.
Editor training
Performance & SEO basics
Migration from other platforms
After launch, things break, content changes, and priorities shift. I handle updates, fixes, and small improvements so your site keeps working without a full rebuild.
Content & layout updates
Bug fixes & troubleshooting
Performance checks
After launch, things break, content changes, and priorities shift. I handle updates, fixes, and small improvements so your site keeps working without a full rebuild.
CMS guidance
Small feature additions
Priority response
How I work
01 Discovery
I listen first to understand your world, your audience, and the problem that needs solving.
1–2 weeks
02 Direction
I define the direction. What the site needs to look like, say, and accomplish before a single pixel is placed.
1 week
03 Design
I design the system. Each choice has a job, from type and spacing to the way pages guide people.
3–4 weeks
04 Refinement
I refine with you through 2 rounds of structured feedback so the work gets sharper, not bigger.
1–2 weeks
05 Launch
I launch with the assets, documentation, and handoff you need to keep the site moving.
1 week
Client perspective
Taking content from our old website and current materials and adding updated content that we could edit, instead of having to create everything from scratch, was one of the most helpful parts of the process.
01 / 03
Ready to build?
Start a project
Taking on new projects for Q3 2026.