Who is Dan Heselton?

Dan Heselton is a web designer and front-end developer who works directly with owners, founders, and small teams from first call through launch.

What does Dan Heselton do?

He designs and builds custom websites, Webflow sites, React and Next.js front-ends, Shopify stores, product interfaces, Supabase-backed integrations, and light brand support tied to web projects.

Where does Dan Heselton work?

He serves clients in Massachusetts, New Hampshire, and remote across the United States.

How do you hire Dan Heselton?

Submit a project inquiry at danheselton.com/start or email dan@danheselton.com with your goals, timeline, and relevant links. Typical reply time is 24 to 48 hours on business days.

Websites built to earn trust

Clear design and clean code for small businesses, nonprofits, unions, and local organizations that need one senior partner from structure through launch.

See the work Start a project

01 / studio

Design and engineering
under one roof

The studio takes work end to end: strategy, design, engineering, and launch, with senior attention on every phase. Sites are built as systems that hold up under real traffic, real editors, and whatever the business becomes next.

  • Strategy, design, and engineering delivered as one practice.
  • Certified Webflow ACE partner. Custom builds when the brief needs them.
  • Serving Massachusetts, New Hampshire, and clients nationwide.
ACE
Certified Webflow
partner studio
20+Years in design
LocalBiz, nonprofits & unions
1Partner, start to launch
0Direct ownership

02 / services

Everything a site needs, in one place

View all services →

03 / the work

Selected Work

Recent work across transportation, nonprofit, local service, and SaaS.

INDEX View all projects Explore the archive

Client perspective

Taking content from our old website and current materials and adding updated content that we could edit, instead of having to create everything from scratch, was one of the most helpful parts of the process.

Jenny AmoryBoard Member, Rockport Exchange View project →

01 / 02

04 / the stack

Fast is the default,
not the upsell

The studio builds in whatever fits the job: Webflow, Shopify, or custom code. The stack serves the site, not the other way around, and every build ships lean.

See how a project runs

Cap_01

Web design

UI and UX drawn for the business it serves. No templates, no theme debt.

Cap_02

Webflow

Certified ACE partner builds: CMS structure and responsive layouts your team can edit.

Cap_03

Custom apps

Product interfaces and internal tools where a marketing site builder runs out of road.

Cap_04

Front-end / custom code

Hand-written markup and custom code that stays readable long after launch.

Cap_05

CMS integration

Structured content and sane editor fields, so clients update meaning, not markup.

Cap_06

Performance

Fast pages as the baseline: lean payloads, real Core Web Vitals, no bloat.

05 / process

How a project runs

Listen first. Build second. Keep the work clear enough to maintain.

Discovery

Discovery starts with your world, your audience, and the problem that needs solving.

1–2 weeks

Direction

Direction gets defined (what the site needs to look like, say, and accomplish) before a single pixel is placed.

1 week

Design

The system gets designed. Each choice has a job, from type and spacing to the way pages guide people.

3–4 weeks

Refinement

Two rounds of structured feedback, so the work gets sharper rather than bigger.

1–2 weeks

Launch

Launch ships with the assets, documentation, and handoff your team needs to keep moving.

1 week

Ready to build?

Start a project

Massachusetts · New Hampshire · Remote nationwide

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