Who is Dan Heselton?
Dan Heselton is a web designer and front-end developer who works directly with owners, founders, and small teams from first call through launch.
What does Dan Heselton do?
He designs and builds custom websites, Webflow sites, React and Next.js front-ends, Shopify stores, product interfaces, Supabase-backed integrations, and light brand support tied to web projects.
Where does Dan Heselton work?
He serves clients in Massachusetts, New Hampshire, and remote across the United States.
How do you hire Dan Heselton?
Submit a project inquiry at danheselton.com/start or email dan@danheselton.com with your goals, timeline, and relevant links. Typical reply time is 24 to 48 hours on business days.
Websites built to earn trust
Clear design and clean code for organizations that need one senior partner from structure through launch.
Design and engineering
under one roof
The work runs end to end: strategy, design, engineering, and launch, with senior attention on every phase. Sites and applications are built as systems that hold up under real traffic, real editors, and whatever the business becomes next.
- Strategy, design, and engineering delivered as one practice.
- Certified Webflow ACE partner. Custom builds when the brief needs them.
- Booking platforms, internal tools, and the marketing sites around them.
ACE
Certified Webflow
partner studio
partner studio
Everything a site needs, in one place
Brand foundations
Logo, type, and color to support a web project. Light branding that gives your site a consistent look, scoped to the web work rather than a full brand strategy.
- Logo & mark design
- Typography selection
- Color palette
Web design & development
The main event. Marketing sites, custom apps, and product interfaces designed and built around your goals, with APIs, CMS setup, performance work, and a clean handoff.
- UI & UX design
- Apps & API integrations
- CMS & performance
Webflow development
Webflow sites built for editors after launch day too. CMS structure, responsive layouts, and custom code where the platform needs it.
- Webflow build & CMS setup
- Custom embeds & code
- Editor training
Ongoing support & maintenance
After launch, things break, content changes, and priorities shift. Ongoing updates, fixes, and small improvements keep your site working without a rebuild.
- Content & layout updates
- Bug fixes & troubleshooting
- Priority response
Selected work
Recent work across booking platforms, union software, transportation, and nonprofits.
01 / 04
Considered design.
Solid foundations.
The things you see. The systems you don’t. Both deserve the same attention.
Talk about your projectThe launch is just the beginning.
A new service. A changing team. An idea you haven’t had yet. Your website should make room for all of it.
I think through those everyday needs from the start, so the site feels as good to run as it does to visit.
Every detail has a job.
Hierarchy, typography, and thoughtful interactions guide people toward what matters.
Explore designRoom to grow.
Reusable components and a content structure that make the next update easier.
Explore WebflowClose to the work.
You work directly with the person designing and building your site, from the first call onward.
See the processA handoff that holds up.
Your files, your content, and the knowledge to use them. Ongoing support when you need it.
Explore supportClient perspective
In their words, unedited
Taking content from our old website and current materials and adding updated content that we could edit, instead of having to create everything from scratch, was one of the most helpful parts of the process.
Jenny AmoryBoard Member, Rockport Exchange
See the project →
How a project runs
Listen first. Build second. Keep the work clear enough to maintain.
Discovery
Discovery starts with your world, your audience, and the problem that needs solving.
1–2 weeksDirection
Direction gets defined (what the site needs to look like, say, and accomplish) before a single pixel is placed.
1 weekDesign
The system gets designed. Each choice has a job, from type and spacing to the way pages guide people.
3–4 weeksRefinement
Two rounds of structured feedback, so the work gets sharper rather than bigger.
1–2 weeksLaunch
Launch ships with the assets, documentation, and handoff your team needs to keep moving.
1 weekReady to build?
Start a project
Massachusetts · New Hampshire · Remote nationwide
