What is the Guns Up! project?
Guns Up! needed a digital presence that matched how music/entertainment customers actually decide. [INFERRED]
Who was the client?
Guns Up!.
What stack or tools were used?
Webflow, CMS, Google Jobs Schema, Testimonial Schema
Guns Up!
Guns Up! — Music/Entertainment [INFERRED]
Project Results
Editor-friendly publishing
Market dates, sponsor logos, vendor information, and board member details all live in the CMS. The team ships updates themselves. When something needs to change before Saturday, it changes.
Events and stories in one system
Dynamic content types support recurring market programming, vendor profiles, and seasonal announcements. Volunteer sign-up, donation flow, and program pages all connect to the same content structure so nothing gets out of sync.
Built to be found
Google Jobs schema added to hiring pages and indexed in search. Testimonial schema added to the vendor page. The .com domain redirected to consolidate authority into .org. Discoverability was a structural decision, not a late addition.
The project is positioned as portfolio work until deeper client metrics can be added. [INFERRED]
Dan Heselton Design & development