How do I hire Dan Heselton?

Submit a project inquiry at https://danheselton.com/start with your project type, budget, timeline, and goals. Email dan@danheselton.com works too. Typical reply: 24 to 48 business hours.

Where does Dan Heselton work?

Massachusetts, New Hampshire, and remote clients across the United States.

What is light brand expansion?

Typography, color, and visual direction tied to a web project—not a full rebrand, but enough consistency so the site and adjacent touchpoints feel intentional.

When should I add light brand work to a web project?

When the site is the first serious public expression of the brand, or when existing assets need tightening to match a new site launch.

Services

Light Brand Expansion

Your brand already exists. Let's make it work harder .

If the brand isn't fully there yet, I can help shape the visual direction. Type, color, and layout rules so the site feels cohesive without a full rebrand you're not ready for.

20+

Years in design

Projects per year

Partner from first call to launch

TYPE SYSTEMCOLOURVOICESPACINGLOGO RULES

See what changes

Choose the foundation. Choose the direction .

Four foundation decisions and one creative direction. Try them here.

Shape your brand

Choices:0/4

◈ Choose your foundation

Choose your font

Choose your colours

Choose your tone of voice

Colour scheme

Refine adjusts buttons and spacing; your colours stay.

◈ Photography feel

Photography feel

Pick a feel to preview the photography direction.

Photography sets the mood in your headline and hero image after foundation choices.

⚡ Live preview. Updates as you work

Harlow & CoContact

Brand expansion

Skincare for everyday use.

Clean formulas and simple routines, made for real life.

Learn More

Choose your font, colours, and voice on the left. Then pick a photography feel.

What you walk away with

Practical brand rules your team, or anyone you work with, can follow without asking you every time. Not a mood board. Not a presentation. Something usable.

Type system with fonts, sizes, and roles
Colour palette with defined roles for each
Voice guide with tone, examples, and words to avoid
Logo usage rules for clear space, backgrounds, and sizes
Spacing system based on an 8px unit
One page of practical rules to hand to anyone

What this isn't

This isn't a full rebrand. It doesn't touch your logo. It doesn't reinvent who you are. It just makes sure the brand you already have is communicating clearly and consistently.

Not a new logo. Yours is kept and respected
Not a full visual identity project
Not a strategy engagement
Not something that takes months
Not a document that lives in a drawer
Something you can actually use tomorrow

Already have a brand that isn't quite holding together? This is probably what it needs.

Start a conversation →