Structure first: layout answers who the site is for, what they need first, and what happens next. Maintainability follows. Webflow, React, Shopify, Supabase, or plain HTML—whatever is the honest answer for the project.
Small businesses, nonprofits, unions, and other local organizations in Massachusetts, New Hampshire, and remote who need one person to design and build with them from the first call through launch — not an agency committee.
About
Rockport, MA · Designer · Developer
Background
I'm a web designer and front-end developer working with small businesses, nonprofits, unions, and other local organizations. When you hire me, you work with me. One person, first call through launch. Before this I spent years in footwear, founding brands that grew from a workbench to stockists around the world. I'm a certified Webflow ACE partner, one of a small group of developers who help shape the product. I live in Rockport, MA with my wife and kids and coach hockey on the side.
One conversation to figure out what you need. Then I work through it. Design and code together, nobody to hand things off to. Two rounds of feedback. You get something you can manage yourself after launch.
That's who I enjoy working with most. Small businesses, nonprofits, unions, and other local organizations that want to take control of their online presence and grow — without agency theater. I've been a founder, so I know what it means when the site has to actually work for the people running the place.
Over 20 years of design and front-end work. I design the interface and ship the build — Webflow when it's the right fit, React, Astro, and other modern stacks when the project needs them. I'm a certified Webflow ACE partner. Earlier in my career I designed at Timberland and founded footwear brands that earned press from NPR, Gear Patrol, and the Wall Street Journal. That taught me how to make things people can actually use, not just look at.
I am a certified Webflow ACE partner and build in Webflow often when that fits the team and content model. For custom code I use modern frameworks and tooling—React, Astro, Next.js, Supabase, Shopify, and others—chosen per project, not one preset stack.
Small businesses, nonprofits, unions, and other local organizations that want one person they can actually talk to — and a site they can own and grow. Most of my clients are in Massachusetts and New Hampshire, but I work remote with people all over the country.
Because I design and ship the work myself, and I leave you with something you can run. Clear structure, clean code, and a handoff that doesn't trap you in agency theater. I've also founded a business — so I know what's at stake when the site has to convert, inform, or take payment, not just look finished.
As seen in
Read ↗“Heselton runs Maine Mountain Moccasin out of one such factory in Lewiston, one of the last places in America where these boots are still made by hand.”
Read ↗“A top contender for one of the best American-made boot brands, and a shining example of what Made-in-Maine can offer.”
“American-made footwear finding a new audience at home and abroad, with global stockists from Belfast to Tokyo.”
Read ↗“Featured in Webflow’s HireClix customer story for designing and shipping complex production sites on the platform.”
Read ↗“A certified Webflow ACE partner — part of a small group of developers who help shape the product.”
Availability
“Good design removes what does not need to be there. What remains should feel clear, honest, and built to last.”
Taking on new projects for Q3 2026.
Start a project
Pick a question below — or ask me anything.
