Structure first: layout answers who the site is for, what they need first, and what happens next. Maintainability follows. Webflow, React, Shopify, Supabase, or plain HTML, whatever is the honest answer for the project.
Organizations in Massachusetts, New Hampshire, and remote who need one person to design and build with them from the first call through launch, not an agency committee.
Background
I design and build websites and the applications behind them. Recent work includes a booking platform and a case management system a statewide union runs its casework through. When you hire me, you work with me. One person, first call through launch. Before this I spent years in footwear, founding brands that grew from a workbench to stockists around the world. I am a certified Webflow ACE partner, one of a small group of developers who help shape the product. I live in Rockport, MA with my wife and kids and coach hockey on the side.
One conversation to figure out what you need. Then I work through it. Design and code together, nobody to hand things off to. Two rounds of feedback. You get something you can manage yourself after launch.
Organizations that want real control over how they work online, not just a refreshed brochure. I have been a founder, so I know what it means when the thing has to actually work for the people running the place. The projects I enjoy most are the ones with a real problem to solve, not just pages to lay out.
Over 20 years of design and front-end work. I design the interface and ship the build, Webflow when it's the right fit, React, Astro, and other modern stacks when the project needs them. I'm a certified Webflow ACE partner. Earlier in my career I designed at Timberland and founded footwear brands that earned press from NPR, Gear Patrol, and the Wall Street Journal. That taught me how to make things people can actually use, not just look at.
I am a certified Webflow ACE partner and build in Webflow often when that fits your team and content model. For custom code I use modern frameworks and tooling (React, Astro, Next.js, Supabase, Shopify, and others), chosen per project, not one preset stack.
Someone who wants one person they can actually talk to, and a website or application they can own and grow. That has meant marketing sites for organizations that depend on them, a booking platform, and a union case management system. Most of my clients are in Massachusetts and New Hampshire, but I work remote with people all over the country.
Because I design and ship the work myself, and I leave you with something you can run. Clear structure, clean code, and a handoff that does not trap you in a maze. I have also founded a business, so I know what is at stake when the site has to convert, inform, or take payment, not just look finished.
As seen in
Read ↗“Heselton runs Maine Mountain Moccasin out of one such factory in Lewiston, one of the last places in America where these boots are still made by hand.”
Read ↗“A top contender for one of the best American-made boot brands, and a shining example of what Made-in-Maine can offer.”
“American-made footwear finding a new audience at home and abroad, with global stockists from Belfast to Tokyo.”
Read ↗“Featured in Webflow’s HireClix customer story for designing and shipping complex production sites on the platform.”
Read ↗“A certified Webflow ACE partner, part of a small group of developers who help shape the product.”
Availability
“Good design removes what does not need to be there. What remains should feel clear, honest, and built to last.”
— Dan Heselton
Taking on new projects for Q3 2026.
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