What is the Colonial Trolley Co. project?
Colonial Trolley runs charter and event trolley service in the Greater Boston area. Before the rebuild, booking worked the way it always works for small…
Who was the client?
Colonial Trolley Co..
What stack or tools were used?
Webflow, CMS, Custom Embed Form
Colonial Trolley Co. The site that made a phone number optional.
A charter transportation business lives and dies by the phone. The goal was to make the phone optional.
The site is built in Webflow with a CMS-backed charter announcements system and a featured event modal that surfaces priority bookings without requiring a page visit. A custom embed form routes inquiries directly to the owner and copies the booking system, so nothing falls between the public site and the back office. The information architecture follows how charter customers actually decide: what kinds of events do you handle, what does it cost, how do I get a quote. Those three questions answer themselves before a visitor has to do anything.
The pricing page does real work. It is the second-most-visited page on the site and growing month over month, which means people are arriving from search, finding what they need, and moving forward. The site generated 172 clicks and 2,310 impressions in May 2026 alone according to Google Search Console. Organic queries included "trolley rental near me" and "trolley service near me" — people who did not already know Colonial Trolley existed finding it anyway.
01 / Information architecture
Built around how charter customers decide
Event type, pricing, and inquiry. In that order. The site answers the three questions a charter customer asks before they contact anyone, so by the time they fill out the form they already know this is the right call.
02 / Lead capture
One form, no gaps
A custom embed form on the public site routes directly into the booking system. Every inquiry arrives with customer details, event type, and booking specifics attached. Nothing lives in a separate inbox waiting to be forwarded.
Project Outcomes
Client-managed CMS
Charter announcements, featured events, and site content are all in the CMS. The owner makes updates without a developer. When a new event needs to be featured before the weekend, it gets featured.
Organic search visibility
172 clicks and 2,310 impressions in May 2026. Queries like "trolley rental near me" and "trolley service near me" pulling in people with intent, not just people who already knew the name.
Structured inquiry flow
The custom embed form replaced ad-hoc phone and email. Inquiries arrive formatted and routed. Weddings, fundraisers, corporate events, and private charters coming in consistently through peak season.
Hours saved weekly
By streamlining the booking front-end and answering customer questions before they pick up the phone, the new site saves hours of administrative work every week.
This isn't just a digital brochure anymore—this is a streamlined engine for my entire business.
Corey Scafidi Owner, Colonial Trolley Co.